The Alaska Mariculture Cluster (AMC) and Alaska Mariculture Alliance (AMA) are proud to roll out a new logo and brand system implemented by the AMC Marketing Program to help Alaska oysters and kelp stand out and generate awareness in the marketplace. 

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Inspired by the motion of waves—from tidal ripples to boat wakes— the logo reflects Alaska’s pristine waters and masterful stewardship that goes into growing world-class mariculture products. The design is intentionally minimalist, positioning the brand as premium, modern and forward-looking. The branding brings the industry together under one identity, while giving Alaska Oysters and Alaska Kelp their own distinct representations. 

The full brand system, including colors, fonts, and photography, will be utilized across AMC marketing efforts, from websites and trade shows to PR, marketing materials, and more. Just as importantly, it’s available for farmers and industry members to use alongside their own logos to reinforce Alaska origin and credibility. 

With this branding, AMC aims to support the farmers behind the industry, while building recognition, trust, and demand for Alaska oysters and kelp among chefs, buyers, and consumers across Alaska and the Lower 48.

Background

Southeast Conference (SEC) is the federally designated Economic Development District (EDD) for Southeast Alaska, as well as the state designated Alaska Regional Development Organization. SEC’s mission is to undertake and support activities that promote strong economies, sustainable communities, and a healthy environment in Southeast Alaska.

In September 2022, Southeast Conference was awarded a $49 million U.S. Economic Development Administration (EDA) Build Back Better Regional Challenge (BBBRC) grant to catalyze a viable and sustainable mariculture industry in Alaska, supporting the production of shellfish and seaweed, for the long-term benefit of the state’s economy, environment, and communities.

SEC leads the Alaska Mariculture Cluster (AMC) grant coalition, which includes members of Alaska’s mariculture industry, tribal organizations, regulatory agencies, university system, regional EDDs, trade organizations, and others. A Governance Body, composed of AMC coalition leaders and Tribal executives from each of the project regions, guides the grant’s work and equity metrics.

The AMC has complementary grant components designed to break down barriers and develop Alaska’s mariculture industry. The Overarching Narrative explains how the grant components work together to grow the industry in an equitable and responsible manner. The full project period for the AMC BBBRC project is October 1, 2022 to September 30th, 2026.