In 2025, GreenWave began working with Chris Janke of Small Business Butter – an experienced small business coach and financial analyst – to host one-on-one conversations with kelp farmers to model farm-level cost of production. These conversations are structured around a basic cost-accounting model that allows farmers visibility into how much it costs to produce a pound of farmed kelp, and where there is room within their own operations for cost savings.

Thanks to funding secured through the AMC Mariculture Business Planning Tools RFP, GreenWave will be able to offer these individualized consulting services for free to all active Alaskan kelp farmers and processors.

An individualized consultation takes roughly 2 hours, and involves an interview-style review of individual business expenses. During the consultation Chris and GreenWave team members will offer live-time analysis of areas for cost savings and comparative benchmarks to other industries. At the end of the meeting, participants will have access to an editable customized cost of production model for their business. All financial data shared will be kept confidential.

Please fill out the following form linked below to identify your interest in participating. A GreenWave team member will follow up directly to schedule an appointment.

GreenWave’s resources completement additional free business planning services offered by Spruce Root, a subaward recipient of the AMC’s Revolving Loan Fund grant component. Learn more about Spruce Root’s services on the program page or using the link below.

About the AMC Marketing Program

Funded through the AMC’s Market Development grant component, the Alaska Mariculture Alliance (AMA) and Southeast Conference (SEC) have launched a robust marketing program to increase awareness, demand, and long-term market opportunities for Alaska’s growing mariculture industry. The AMC Marketing Program is being advanced by Tastemaker Comms in partnership with Rising Tide Communications – two experienced firms with extensive backgrounds in seafood marketing, brand development, and campaign execution.

About the Alaska Mariculture Cluster

In September 2022, Southeast Conference was awarded a $49 million U.S. Economic Development Administration (EDA) grant to stimulate private investment and grow Alaska’s mariculture industry to $100 million in sales in 10 years.  The Alaska Mariculture Cluster grant involves a large coalition of state agencies, Tribes, non-profits, and others working together over a five year period ending May 2027.