Overview

The Market Development grant component will fund market research and promotions supporting increased sales of Alaska mariculture products through collective marketing.

Market development contractors will create a marketing plan and strategies for reaching buyers, consumers, wholesale and retail food services, and chefs. Implementing the Alaska Mariculture Marketing Plan will include creating marketing assets, coordinating industry presence at trade shows, hosting familiarization trips, engaging chefs and influencers, and conducting promotional campaigns and partnerships.

The producers of shellfish and seaweed products will market demand data to guide product development and inform marketing strategies. This is especially true for seaweed, which is a largely new ingredient to the North American diet.