Overview
The Alaska Mariculture Alliance (AMA) and Southeast Conference (SEC) have launched a robust marketing program to increase awareness, demand, and long-term market opportunities for Alaska’s growing mariculture industry. Funded through the Alaska Mariculture Cluster’s (AMC) Market Development grant component, the marketing program will promote seaweed and shellfish products to key buyers, chefs, retailers, influencers, and other industry stakeholders across the U.S.
The marketing program is being advanced by Tastemaker Comms in partnership with Rising Tide Communications – two experienced firms with extensive backgrounds in seafood marketing, brand development, and campaign execution.
The marketing program was developed in response to strong industry demand for collective marketing resources, improved market access, and modern promotional strategies that reflect the values and potential of Alaska mariculture.
Lead Contractor
Tastemaker Communications & Rising Tide Communications
Funding: $600,000
Region: All regions
Project Start: July 2025
Over 18 months, Tastemaker Communications and Rising Tide Communications will create a unified brand identity for Alaska mariculture, develop a media library, and design digital tools to help farmers and processors tell their stories. The program will also bring Alaska mariculture to national audiences through trade shows, culinary festivals, and inbound buyer and media tours that showcase the people, places, and products behind the industry. Media and chef familiarization trips to Alaska’s coastal farms, among other project components, will help connect Alaska producers with chefs, retailers, manufacturers, and consumers—creating new partnerships and growing markets for mariculture products. By building recognition, expanding buyer networks, and promoting Alaska-grown products, the Marketing Program supports long-term industry growth and broader economic opportunity for coastal communities.
Marketing Program News
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Featured Press
Explore some of the media coverage resulting from AMC’s marketing program:
